MASS MoCA, in association with Williamstown Theatre Festival, is thrilled to announce The Plastic Bag Store as part of its 25th Anniversary Season. Created by artist Robin Frohardt and produced by Pomegranate Arts, this guided and immersive, multimedia experience will be open from May 9 through November 3, 2024, in MASS MoCA’s Building 1 and is recommended for ages 6+. Advance tickets, priced at $25, are required and can be purchased at massmoca.org/plasticbagstore. Discounts are available for MASS MoCA Members, kids ages 6-16, and Williamstown Theatre Festival donors.
The Plastic Bag Store, subtitled “a tragicomic ode to the foreverness of plastic,” creatively addresses global climate concerns through art, humor, and a critical lens. Frohardt has meticulously hand-sculpted thousands of items, including produce, meat, dry goods, toiletries, cakes, and sushi rolls, using discarded plastic bags that have been thoroughly washed and ingeniously upcycled. Visitors will step into a vibrantly heightened, tongue-in-cheek supermarket setting meant to spark critical reflection on our culture of consumption and convenience.