In 2025, MASS MoCA engaged Cambridge Econometrics, an independent global economics consultancy, to prepare an economic impact study that accurately measures the museum’s activities in the Berkshires. The final report was published September 15, 2025 and represents averaged museum data from fiscal years 2023 and 2024.

Summary of Findings

MASS MoCA is a globally renowned, contemporary art museum and fabrication center and a hallmark of the Berkshires’ reputation as an arts and culture destination. Beyond its community and cultural contributions, this report demonstrates the museum’s significant position as a regional economic anchor. MASS MoCA impacts the Berkshires’ economy both through its onsite operations and events, as well as the offsite spending of its visitors at other businesses and establishments in the county.

• In total, MASS MoCA is estimated to generate $83.5 million in total economic impact each year.
• The museum employs about 170 people (both part-time and full-time), generates about $18.2 million in annual revenue, and invests on average about $670,000 in capital improvement projects each year.
• The museum has an average of 177,000 visitors annually who spend an estimated $33.4 million each year at local businesses, supporting restaurants, hotels, shops, and entertainment venues across the region.

These findings demonstrate that MASS MoCA is not only a cultural cornerstone but also an economic engine for Berkshire County. Its operations and visitor activity sustain hundreds of jobs, stimulate millions in local business revenue, and reinforce the region’s identity as a premier destination for arts and culture.